Digital marketing trends for 2020 - Digital Marketing Jaipur

Digital marketing trends for 2020

The digital marketing trend is becoming dynamic nowadays. You might be a constraint to the obsolete marketing methods and blissfully unaware of the digital marketing trends, but your rivals -are not. So, here we are presenting the list of digital marketing trends for you.

1. Chatbots: Prompt revert to the costumer's messages without a fellow person make conversations more easy and convincing.
2. Voice searches: Google search is now lean towards voice assistance rather than keywords as more people are using voice assistants like Alexa, or Siri.
3. Video marketing: Vlogs on YouTube, Instagram, are the major source of influencing the target audience. 

Here, are the new digital marketing trends-

1. Shoppable posts (social commerce)

For the last many years businessmen are searching the tools through which they can make the costumers visit their website. But now they don't need to.

Social commerce helps the costumers to directly procure the products from the posts itself and they no longer need to visit the app. These Shoppable posts are now fetching more attention after the inception of Instagram Checkout in 2019.

And why not? Social media posts make sense as it decreases the chances of sales abandonment.

You don't need to be an eminent brand. The more you share your product's images and posts on social media, the more there will be the chances of your direct sale.

The most preferred platform for social e-commerce is Instagram and Facebook. You can also check out Pinterest -one of the first channels to ease Shoppable posts.

2. Direct messaging

With the motive to get closer to the end costumers, brands are using direct messages. As a means of contemplating the costumer's need and assisting in sales, direct messaging is becoming is the prominent digital marketing trend in 2020.

Through messaging apps like Whats-app, Viber, and Facebook Messenger, or private messages on social media like Twitter or Instagram, brands are building more proximity with the costumers. This becomes more convincing for the costumers to purchase the product as they start developing faith in the brand itself.

Brands find this technique best for forging a relationship, lodging complaints, or delivering the product.

This strategy works best when you fascinate the audience by posting enticing images of products, or by providing a username or phone number to directly contact you or maybe by giving an exclusive deal or coupon code.

3. Micro-influencers 

Influence marketing has been a digital marketing trend from the last few years. But convincing the influencers is not just a cup of tea as there are payment tables and pricing lists of different influencers.

Social media is now a big influencer and an expensive commodity too.

Instead of competing with renowned personalities, small and medium-sized businessmen are giving priorities to the micro-influencers to target the niche costumers.

Micro-influencers are the people who lead the crowd and can induce a certain class of people -even popular enough to be influential, still in touch with the huge number of followers.

Micro-influencers are known to try certain new products, new places of shopping and recommend the same to the buyers. And if buyers experience went good, then the authenticity of the product increases as it can get converted into repeated purchasing. The majority of the influencers are bloggers or social media users.

According to the stats, micro-influencers have 60% higher engagement while being more cost-effective.

4. Sentiment analysis

Sentiment analysis or social listening is a practice of recording the costumer's reaction to a new product or service, through social media platforms or other places online.

Online reviews are not typically black or white. Maybe a particular user likes a product wholly but finds a certain flaw in it, or maybe the product is fine but couldn't fulfill their aspirations.

Sentiment analysis usually involves data collecting techniques to pen down the costumer's experience and evaluate them. Again, this is not included in the digital marketing trends but the new technology is making it peculiar than ever before. Updation in the natural language lets the computers comprehend the meaning behind what users say online, including slang language and emoji.

Sentiment analysis tools like Critical Mention, Repustate reveal what people think about your brand. You can use that data to improve your product, but also for rectifying your strategies of sales, marketing.

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